Cookie Policy
Last updated: 21 May 2025
EzyCarto uses cookies and similar technologies (together, cookies) to make our site and apps work, understand usage, and improve our services. This page explains what cookies are, which ones we use, and how you can control them. For how we handle personal data, see our Privacy Policy.
1. What are cookies?
Cookies are small text files stored on your device when you visit a website. They remember actions and preferences (such as sign-in or language) so you don’t need to re-enter them each time. We also use similar technologies such as localStorage and device identifiers. In this policy, we refer to all of these collectively as “cookies”.
2. Why we use cookies
Strictly necessary – essential for core site functions (security, session management, cookie consent). These run without consent.
Preferences – remember choices such as language or theme.
Analytics – help us understand performance and improve the product (e.g., Google Analytics / Tag Manager).
Marketing – measure campaign effectiveness and deliver more relevant ads (e.g., Meta Pixel/Google Ads). These run only if you opt in.
3. Cookies we set (illustrative)
Names and lifetimes may vary by browser and deployment. Third-party providers may update their cookies at any time; see their policies for details.
| Name | Purpose | Category | Typical expiry |
|---|---|---|---|
| cookieConsent | Stores your cookie preferences | Strictly necessary | 180 days |
| session_id | Maintains your signed-in session | Strictly necessary | Session |
| _ga, _ga_* | Google Analytics – unique visitor & session metrics | Analytics | 2 years / 24 months |
| _gid | Google Analytics – daily user differentiation | Analytics | 24 hours |
| _gat | Google Analytics – request throttling | Analytics | 1 minute |
| _fbp | Meta Pixel – advertising attribution/measurement | Marketing | 3 months |
| gcl_au | Google Ads – conversion tracking | Marketing | 3 months |
4. Your choices (consent & control)
In the UK/EEA, we only set non-essential (preferences, analytics, marketing) cookies with your consent. You can change or withdraw your consent any time via the Cookie Preferences link in the footer or by deleting the cookieConsent cookie.
You can also block or delete cookies in your browser settings. Doing so may impact certain features. For third-party cookies, please refer to their own policies and opt-out tools.
5. LocalStorage & similar tech
Our web app may use localStorage or similar to remember session and UI preferences. These are stored on your device and cleared by your browser’s site data/tools.
6. More information
For more on how we process personal data, see our Privacy Policy and Terms of Service.
We may update this Cookie Policy to reflect changes in technology, law, or our services. We’ll post the new version with an updated “Last updated” date above.
Questions? Email contact@ezycarto.com.